Back-links are described as the number of links that point to your website from other websites on the Internet. Building back-links is considered to be one of the most important things you can do to growing your online business visibility. In simpler terms its how well you are known on the Internet. Every link that points back to your website is like a vote in favor of your site. The more links you get, the more assurance search engines like Google establish with your website. However much more important than quantity is the quality of your back-links, so it helps to get back-links from sites which are considered to be more trustworthy sites like Yahoo Directory, Wikipedia and DMOZ. Additionally, when exchanging back-links it’s considered more important to get a back-link from a website that’s in a category similar to yours. Principally, there are three different types of links that can be established on the Internet:
One-way links – Are links that just point to your website with no corresponding link on your site that points back to the other site. One-way links are also known as in-bound links. These are worth more than other types of links since chances are its more sincere vote according to the way search engines are. If other web sites find your web site knowledgeable and interesting on a specific topic or information, they might provide link to your site. Links from article marketing, PR marketing and blogs typically come under this category.
Two-way links – or reciprocal links are when two webmasters come to a mutual agreement to link to each others sites with similar business interests, in order to increase their backlinks and gain more website traffic. When going for reciprocal links one must consider three things –
a. Is this domain trustworthy?
b. Is it based on a similar category to my own?
c. What is the page rank of the linking page?
How to go about the process of getting reciprocal links – Well it’s not too hard but you do have to put in some work. Once you come across a website that you feel is worth linking to, you can simply reach out to them and ask if they would like to exchange reciprocal links with your website.
Three-way links – In three-way link building can be explained as a reciprocal link exchange between three parties. Website A links with website B; B instead of connecting back to A, connects to another website C; website C then connects back to website A. In normal reciprocal link exchange, the involved web sites exchange back-links. However, search engine algorithms are becoming increasingly more intelligent day by day, and they can easily find out what’s going on. So the reciprocated links might not have the full benefit as regular back-links.
The benefits of building Back-links:
• Direct Traffic – Following a link from a trustworthy site is one of the most effective ways to guide visitors to your websites. If your website has links on well known and trusted websites that feature topics similar to your can bring you lots of relevant traffic.
• Higher Page Rank – It’s not a secret anymore that Google page rank largely depends on the amount of incoming links to a website. Page rank itself helps in making good first impressions for your website.
• Builds Trust From Search Engines – As it been mentioned before, incoming links are considered as votes in favor of your website. They help search engines to assess the relevancy of your site for the specific topic and keywords. A link to your site from Wikipedia or Yahoo directory will certainly us certainly much more valued to all major search engines than any regular links on less known pages.
• Free advertising – It usually costs you nothing to get and you gain a lot.
Building quality back-links helps you in many ways. It builds up traffic from the linking website, which is one of the many parameters for serps ranking plus you get a move up in page rank for search engines. If you own an online business or planning to start one, building back-links is something that you can’t afford to disregard or put off. But remember that it does take lots of time and hard work to get those links it doesn’t happen overnight, so be sure to stay determined and prosper.
Tags: back-links, build website traffic, building back-links, google money making, make money online, Search Engine Optimization, SEO, SEO Strategy