Some company owners believe that Online Marketing is all about conning the search engines to send more customers to a particular website. In some cases companies will offer this very facility. Guaranteeing to increase your visitor numbers substantially but using unethical methods to do it.
Clearly this type of behavior is very short sighted. Once a searcher has been conned to a site which basically does not offer information on the keywords he had inputted, his next move will simply be to go “back” to the search listings. He will be slightly aggravated at the search engine for putting the choice forward and in essence the website business gains nothing apart from a useless hit, the search engine has it’s name broken and the searcher tries once more.
The only benefit here is perhaps to the unethical optimizer (seo) who has possibly locked his customer in to fees based on an increase in website hits. Despite this financial gain, operating in this manner is still not good for long term business. The search engine companies do not like having their reputation dented and so are constantly changing their product to deal with unethical methods. This means that the unethical seo has to relentlessly come up with new tricks to keep ahead of them. Also the business itself will soon identify that although it’s hits have improved there has been no affect on sales.
In actual fact just as much exertion needs to go into these unethical methods as is needed to do the role well, assuming the skills are know. It really is quite easy; the searcher wants to find what he is searching for; the search engine wants to show the searcher a variety of websites offering what he is looking for; the company wants to be found by people searching for his products or services. Then as long as the SEO Company positively impacts on all of that everyone wins.
So the ethical seo will understand how people search for his clients goods and then make certain that these keywords are clear to the search engines. By doing this all businesses in the chain and happy and positive business is conducted. The client’s website will often gradually achieve a higher Search Engine Placement as the search engines become more and more positive that the site delivers what it says it does; and this in turn provides the client with more and more work as the search engine positioning is critical to the number of hits achieved.
Tags: Search Engine Optimization, SEO